En otro portal de coca cola hay 2 vacantes nuevas para coca cola de Brasil:
http://www.virtualvender.coca-cola.com/na_application.jspBR-Shopper Segmentation Mgr
JOB ID 16888
LOCATION(S) Brazil
CITY/CITIES Brasilia
SPECIFIC LOCATION Brasilia-Escritorio Brasilia
JOB TYPE
Full Time
TRAVEL REQUIRED
100%
RELOCATION PROVIDED
No
SHIFT
N/A
DESCRIPTION & REQUIREMENTS:
Position Overview:
Develop, implement and monitor local brand plans under national brand strategy through a collaborative process with Bottlers and Marketing Community, in order to provide sustainable growth of Core Brands, capture local marketing value opportunities and contribute to deliver Division targets.
Be local consumer expert; work within Marketing Community to guarantee local relevancy of national brand strategies
Guarantee full integration of brand/market development/key accounts plans to create synergy in the marketplace and maximize consumer response/results.
Propose Marketing resource allocation to guarantee both national and local brand key-initiatives are properly funded; share responsibility of Marketing DME management w/ Brand Managers/Directors.
Function Specific Activities:
1.Work together w/ brand marketing w/n the marketing community to: - 15%
a.Actively participate in the construction of brand strategy, focusing on providing regional inputs
b.Revise & provide feedback on the brand plans
c.Design field group’s brand portfolio strategy, thus defining investments prioritization by brand/region
2.Ensure right implemmentation of brand plans by – 25%
a.Negociating with bottlers
b.Supervising bottler implementation
c.Tracking & Monitoring to “correções de rota, para garantir atingimento do resultado”
d.Publishing results
3.Guarantee the full integration of brand plans, market development & key accounts plans– 20%
4.Support field group’s market development initiatives with brand marketing plans (media, pop material, promos…) – 10%
5.Continuously search/negociate/plan/supervise implementation of local marketing opportunities to leverage both brand equity and volume/revenue – 10%
6.Manages brands, consumer and competition data: - 15%
a.In-depth analysis of Brands KPIs at regional level
b.Track & monitor competition activities/movements
c.Provides and recommends specific market research to field group initiatives, supported by Divisional Market Research area
d.Recommends new information needs
e.Monitor regional information database (CCT, Ibope, Ad-Hoc Researches)
7.Manage Marketing Funds including both Brand & Local Marketing DME (local media, ooh, events, research, operational activation related to brand plans) – 5%
Core Competencies:
-Negotiating
-Building Vale-Based Relationships
-Analytical Power
-Leadership and Influencing
-Coaching and Developing Others
Technical Skills:
-8-11 years of experience in Brand Marketing, Shopper Marketing and/or Trade Marketing areas
-Large Experience on Brand Activation: media, promotions, packaging, portfolio management, events
-Deep Knowledge of Brand Development: communication, positioning, packaging, strategic planning
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
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BR-Strategic Plannning Spec
JOB ID 16487
LOCATION(S) Brazil
CITY/CITIES Rio de Janeiro
SPECIFIC LOCATION Rio de Janeiro-Edificio Coca-Cola
JOB TYPE
Full Time
TRAVEL REQUIRED
25%
RELOCATION PROVIDED
No
SHIFT
N/A
DESCRIPTION & REQUIREMENTS:
Position Overview:
Function Specific Activities:
Active participation in the Company's Business Planning cycle, coordinating the BP process, assuring a high quality end product, including compliance to the overall timetable, identification of relevant opportunities and the support to strategic initiatives measurement.
? Business/external scenarios and key categories and competitors analysis, generating market insights to
o Provide information to support the decision-making process,
o Identify new opportunities for the company and,
o Measure the impact on the company plans.
? Leadership of strategic projects and analysis (e.g., benchmarking, woodruff cup, long-term scenarios, business models alternatives analysis/implementation,)
? Development of financial analysis (trends, historical, ratio, comparative, etc.) in response to internal review and/or ad-hoc requests;
Core Competencies:
? Strong interpersonal relationship
? Quality standards
? Analytical/Logical thinking
? Pro-active attitude
? Flexibility
Resilience
Technical Skills:
o Market/competition analysis,
o Project management/ PMO,
o Economic analysis and forecasting
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
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